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Parkland commission workshop reviews six logo options; designers asked to refine favored combinations
Summary
City of Parkland commissioners reviewed six proposed logos from consultant Northstar on Nov. 19, favoring refinements that combine elements of options 2, 4 and 6. Staff asked designers to provide additional iterations showing signage, merchandise and single-color applications.
The City Commission of the City of Parkland met in workshop on Wednesday, Nov. 19 to review six logo concepts developed by branding consultant Northstar and asked the firm to return with refined combinations that emphasize legibility and a more premium serif treatment.
Why it matters: commissioners and staff said the mark must work across signage, athletic fields and apparel while remaining visually distinct from other local identities. The discussion focused on balancing decorative, historical motifs with a simple icon that reproduces clearly at small sizes.
Northstar opened the presentation by summarizing…
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