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Parkland advisory board tables revenue-sharing plan for park banners amid aesthetic concerns
Summary
A banner-sponsorship subcommittee reported it has paused plans to share sponsorship revenue with youth leagues pending tax-reform uncertainty; board members debated the modest revenue potential versus concerns about park aesthetics and uniform guidelines for signage.
The advisory board heard an update from the banner sponsorship subcommittee and decided to pause any revenue-sharing plan while awaiting clarity about potential tax-reform impacts.
"Due to the potential tax reform going on right now or the potential tax reforms, the revenue sharing with the leagues will be tabled for the time being," the Chair (Speaker 3) reported after summarizing the subcommittee's discussions and park-site reviews.
Committee members and other attendees debated whether the modest revenue would justify banner installations at parks. One committee member (Speaker 9) said bluntly: "I think the revenue share is, frankly, is a joke. I mean, how much revenue is the city gonna earn? And the leagues make plenty of money already." Another committee member (Speaker 1) said sponsorships can be helpful to youth leagues but urged tasteful, uniform design and limited placement so parks do not look like a shopping mall.
Staff said the subcommittee reviewed likely locations and recommended focusing on beautification and limited placements if the program proceeds. "The beautification was 100% discussed," staff said, noting the subcommittee will return with a refined banner option for advisory board review.
No revenue-share policy or contract was approved; staff said they will regroup and present a revised plan to the subcommittee when more information about tax and revenue implications is available.
