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Visit bureau reports mixed tourism figures, outlines visitor center timeline and major convention leads
Summary
Staff told the Commission and Visitors Bureau the local lodging market showed gains in January 2026 while short-term rentals lagged; officials outlined a design-build schedule for a new visitor center and touted major convention leads backed by a state grant.
Staff presented the bureau's market update and plans for an expanded visitor program. The agency official reported January 2026 lodging revenue up about 6% and demand up about 2% compared with January 2025, while short-term rental revenue was down (transcript: down 18% in January and steeper in February). The official said February appeared likely to finish roughly 3% down in revenue based on 28-day tracking.
The presentation highlighted several convention prospects. Staff said the American College Theater Festival Region 3 could bring roughly 300 attendees and around 1,470 room nights in…
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