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Mayor Jane Houston proclaims August National Breastfeeding Month; WIC staff outline local supports

San Marcos City · August 20, 2025

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Summary

Mayor Jane Houston proclaimed August National Breastfeeding Month and urged recognition of breastfeeding's health and emergency‑resilience benefits; San Marcos WIC staff described peer counseling, lactation consultation and 24/7 Texas WIC hotlines and directed residents to TexasWIC.org.

Mayor Jane Houston read a proclamation declaring August National Breastfeeding Month and called on residents to "recognize the importance of breastfeeding for the health and well‑being of infants." The proclamation emphasized that breast milk "is the preferred and most appropriate source of nutrition for infants" and noted breastfeeding's role as a reliable food source during emergencies.

San Marcos WIC staff said the local program provides education, one‑on‑one peer counseling and incentives to support breastfeeding. "We also have our international board certified lactation consultant here," one WIC speaker said, noting the consultant is available for higher‑risk or more complex cases. Staff pointed attendees to TexasWIC.org for appointments and said callers can reach state WIC hotlines that operate 24/7.

The mayor and WIC representatives framed the proclamation as both a health and community‑resilience priority, urging people to share information about local services so breastfeeding families can access education, supplies and lactation consultation.