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Council weighs new city motto and unified branding as part of strategic retreat
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Summary
Council members reviewed the city's mission, vision and motto Feb. 25, 2025, discussed changing the City Seal motto from "Progress, Potential, Pride" to "Prosperity and Peace," and considered adopting Mayor Melissa Elliott's frequent phrase "Great things are happening in the City of Henderson" as a slogan while coordinating with Wilkinson Creative Co. on a consistent brand package.
At the Feb. 25 strategic retreat, Henderson City leaders reviewed the city's Mission, Vision and Motto and discussed a proposal to update the city's branding.
City Manager Hassan T. Kingsberry said the city had retained Wilkinson Creative Co. before his arrival to develop uniform branding and that inconsistency persists across departments for letterhead, logos and signage. The retreat included several sample designs from the firm; Kingsberry said he selected one he considered the most fitting and asked the vendor to incorporate the council's suggestions.
Councilmembers recommended changing the motto on the City Seal from "Progress, Potential, Pride" to "Prosperity and Peace." They also discussed using Mayor Melissa Elliott's frequently used phrase, "Great things are happening in the City of Henderson," as a potential slogan for city communications.
No formal action to change the city seal or to adopt a new official motto was recorded in the minutes; councilmembers asked staff to work with Wilkinson Creative Co. to refine the selected sample and return a formal proposal to the Council for consideration at a future meeting.
Next steps: staff will continue branding work with the contracted vendor and present refined options and any formal ordinance or seal-change proposal for Council consideration.