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Commissioners weigh timing and messaging for 1/4-cent sales tax referendum; decision moved to December
Summary
Commissioners discussed placing a 1/4-cent sales tax referendum on a future ballot, debated timing (primary vs. general election) and marketing approaches, and directed County Manager Potter to bring a resolution and proposed marketing budget to the December meeting.
At the Nov. 4, 2019 meeting, Commissioner Phelps added discussion of a proposed 1/4‑cent sales tax referendum and asked about deadlines and outreach strategy.
County Manager Curtis Potter said the resolution could be adopted at the December meeting and that he is “personally leaning more towards the general election” for placement on the ballot. Potter said staff will develop marketing plans and that he intends to bring a budget amendment for marketing and the resolution to the December meeting.
Commissioners discussed how to frame the referendum to appeal to voters, including suggestions from Commissioner Phelps about referencing potential benefits to the hospital or pension obligations. No formal vote on the referendum placement was taken; the Board directed staff to prepare materials and a marketing plan for further consideration in December.
The meeting minutes record that Ms. Rouse has been researching optimal timing for such referenda; the Board did not adopt a final schedule at this meeting.
