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Museum of Life + Science updates commissioners on youth programming, membership and revenue efforts
Summary
Museum President and CEO Carrie Heinonen presented capital and program updates including youth engagement initiatives, the Ignite program (full membership benefits to thousands of families), and revenue strategies such as membership tiers and a gallery/coffee bar; Board asked for a list of Durham elementary schools using the museum’s 5th-grade science program.
The Museum of Life + Science gave the Board an update on capital projects, programs and outreach on April 7, emphasizing youth engagement and efforts to expand access.
Carrie Heinonen, the museum’s president and CEO, described youth-targeted programming including the North Carolina Youth Climate Summit, a climate exhibit and a Black Excellence in Science series. She said the Ignite program provides full membership benefits to thousands of families and reported close to 17,000 family visits (excluding county free days). Heinonen noted membership offerings and new concessions (a gallery/coffee bar and the Sprout Café) as revenue strategies.
Board members asked about the Ignite program and requested that museum staff provide a list of Durham elementary schools that use the 5th-grade science program.
The presentation was informational; staff follow-up was requested.
