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Brewster County ratifies USA TODAY marketing guide and DFW radio campaign to boost visitation
Summary
The court ratified a Power Play Marketing contract for USA TODAY's 'Your Guide to National Parks' and approved a Cumulus Media Fall radio and digital campaign targeted to the DFW area to support state fair promotion; both motions passed 4-0.
Brewster County Commissioners on July 23 ratified tourism marketing contracts intended to support promotion of the county’s parks and visitation.
Robert Alvarez, Executive Director of Brewster County Tourism, presented a general report on travel shows, marketing efforts and visitation status and asked the court to ratify a contract with Power Play Marketing for the 2024 USA TODAY 'Your Guide to National Parks.' County Judge Greg P. Henington moved to ratify the contract and Commissioner Sara Colando seconded; the motion passed 4-0.
Alvarez also presented a Cumulus Media Fall radio campaign, including digital advertising in the Dallas–Fort Worth market to support State Fair promotional activity. The court approved the Cumulus Media campaign on a 4-0 vote after the judge moved and Commissioner Colando seconded.
The approvals were recorded as routine contract ratifications; no dollar amounts or detailed campaign schedules were provided in the transcript.
