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Residents question safety and precedent as planning board forwards Love's sign-variance request to City Council
Summary
The board unanimously voted to forward a request from Love's Travel Stops to allow a larger overall sign package; residents raised questions about sign size, height and driver safety and staff acknowledged confusion between old and new sign-area rules.
County Chair Judy Goldsby opened a public hearing Dec. 18 on Love's Travel Stops & Country Store's request for a signage-area variance after staff described a 2024 change to the city's zoning code.
Chief Administrative Officer Kurt Markegard and Building Official Jason Gonzales told the board that the new zoning code adopted in 2024 sets a 300-square-foot cap on total sign area for nonresidential sites in the district. Gonzales said the previous frontage-based approach would have allowed much larger signage under a different…
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