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Council approves $55,000 MCDC sponsorship for Midlow Fest
Summary
The council approved up to $55,000 from the Midlothian Community Development Corporation to sponsor Midlow Fest after the Chamber offered multiple marketing-package levels; the MCDC board recommended $55,000 and council voted 7–0.
Midlothian City Council approved an MCDC expenditure of up to $55,000 to the Midlothian Chamber of Commerce to provide promotional funds for Midlow Fest.
Melissa, representing the Midlothian Community Development Corporation, said the chamber initially requested $70,000 but later provided a menu of marketing-package options; MCDC’s subcommittee recommended $45,000 and the board ultimately recommended $55,000. Melissa said that timing delays prompted bringing the request forward to avoid withholding funds from event planning, and staff noted a potential separate request for hotel occupancy tax funds is forthcoming.
Council members asked about the board’s deliberations and the options presented; Melissa explained the subcommittee process and that the board met with the Chamber to refine a menu of choices. Mayor Pro Tem Whitcliffe moved to approve the expenditure as presented; Councilman Rogers seconded. The motion passed 7–0.
The Chamber may still request additional hotel occupancy tax funding; the $55,000 MCDC sponsorship is for promotional support as recommended by the MCDC board.
