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Council approves phase 2 PD amendment for Main Street Town Crossing, keeps elevation review for large-format store
Summary
Council approved a Planned Development amendment for phase 2 of the Main Street Town Crossing project, endorsed variances for signage and parking, and struck language that would have removed council-level elevation review for large-format retail — preserving council oversight of major building façades.
The City Council voted Feb. 10 to amend the Planned Development (PD 171) ordinance governing phase 2 of the Main Street Town Crossing project, approving requested variances for signage and parking while preserving the council’s ability to review elevations for large-format buildings.
Staff described the 71.7-acre overall site and the applicant’s requested adjustments to phase 2, including changes to signage (a request to allow pylon signs up to 55 feet) and flexibility for a large-format retail building. Mary Anne, planning staff, said the request remains "consistent and compatible with adjacent zoning and land uses" and affirmed P&Z’s 6-0 recommendation supporting the variances.
Applicant representatives explained the need for taller pylon signage near a bridge and for flexibility on elevations because of significant site topography. The applicant said they had met with the likely retailer and received assurances that architectural elements would align with the city’s goals.
Several council members pressed for details about architectural consistency with the city’s Main Street/mercantile design themes, particularly for a large-format store at the back of the site. Councilman Ross proposed removing a draft amendment (section I) that would have allowed the large-format building to be reviewed under the base commercial code rather than the PD. Council voted to strike that paragraph, which restores the requirement that elevations for large-format stores be submitted and reviewed as part of the detailed site plan or by the council.
Council then approved the PD amendment with that change 6-0. Staff said the detailed site-plan review process will return to council for any major deviations from the PD’s design expectations.
What happens next: Developers proceed with detailed site-plan submittals under the amended PD; large-format buildings will require elevation review, and the council retains leverage to require design revisions before final approvals.
