District centralizes messaging, launches blog and reports major website traffic gains
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Summary
The communications director reported improved website usability, a new blog to surface school stories, consolidation onto ParentSquare for family messaging, and ADA accessibility work; the presentation cited a large rise in page views and high contactability via ParentSquare.
The communications director (S9) briefed the board on recent work to centralize messaging and improve the district’s digital presence.
S9 credited staff members Whitney Wallace and Tara Sherwood with redesign and content efforts and said the district has been aggregating information into a central website and a new blog to make materials easier to find. The director described the site as easier to navigate and said the blog helps tell the stories behind district programs (for example, a preschool registration post from Trish Wyatt).
S9 also discussed ParentSquare, the district’s consolidated parent communication platform. The director said the platform reduces reliance on many separate apps and gives the district better metrics and privacy controls; presenters cited a high degree of contactability for families through the system and said the app experience reduced message fatigue for some users.
The director reported ongoing ADA accessibility work to reduce non‑compliant PDFs and improve accessibility across linked resources.
Next steps: the communications office will continue usability improvements, expand blog content, and support district programs with targeted messaging and improved ParentSquare onboarding.