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City announces Star, Stripes and Spurs military‑appreciation weekend for April

Virginia Beach City Council · January 14, 2026
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Summary

City staff announced a new Star, Stripes and Spurs military appreciation weekend in April as part of VA250 activities, with partnership from the USO, Beach Events and the CVB, anticipated attendance over 10,000, some ticketed events and Atlantic Avenue closures for load‑in; staff said costs are being absorbed in existing budgets with some ticketed portions and tip‑fund support.

Deputy city staff briefed council on a new United States military appreciation weekend called Star, Stripes and Spurs, to take place in April as part of VA250 celebrations.

Staff said the event will include USO military displays along Atlantic Avenue, a Bulls and Barrels Beach Rodeo with expanded seating, vendor and sponsorship villages, and community programming across the oceanfront parks. The CVB will create a landing page and run paid digital advertising aimed at visitors and residents; staff expects the weekend to draw more than 10,000 people and said Atlantic Avenue between 17th and 21st Streets will be closed Friday morning through Sunday evening for load‑in and teardown.

Staff told council that the USO and partners are covering a significant portion of programming costs, that some events will be ticketed and that others will be free and open to the public; portions of the event programming that align with tourism will use TIP funds. Council members responded positively and described the event as a strong complement to regional marketing and the city’s military heritage.