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Regional marketing pilot yields leads; chamber seeks partnership to expand 'Start in Hampton Roads'
Summary
Presenters told council that a seven‑month pilot landing page generated roughly 1.8 million impressions, about 25,000 visitors and 1,300 leads; the Hampton Roads Chamber and Roundtable seek Go Virginia funding to expand a job‑board component and asked the city to consider future support for amplification, not an immediate match.
Nancy Gurden, president and CEO of the Hampton Roads Executive Roundtable, told Virginia Beach City Council that the Start in Hampton Roads initiative began as a regional effort to understand and reverse out‑migration.
"We have a communication problem here as much as anything," Gurden said, summarizing the task force’s finding that residents and former residents were not fully aware of job opportunities and quality‑of‑life advantages in the region.
Lauren Roberts, vice president of marketing…
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