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Visit Greater Palm Springs outlines 2026 priorities and touts Cathedral City tourism impact
Summary
Visit Greater Palm Springs presented 2026 priorities to the Cathedral City council, citing regional and city-specific economic impact figures, a new city-focused stewardship plan with Hunden Partners, and strategies to expand off-peak visits via sports, air service and convention sales.
Visit Greater Palm Springs officials briefed the Cathedral City council on their 2026 priorities and reported strong tourism metrics for the region and for Cathedral City.
The presentation, led by Scott White of Visit Greater Palm Springs, emphasized the size of the regional industry and local benefits: “In 2024, 14 and a half million visitors visited the valley,” White said, and the presentation reported a total tourism economic impact figure for the Coachella Valley and a Cathedral City-specific impact the slides listed as $609,000,000 for 2024. White also said regional tourism helps reduce local tax burden.
Why it matters: Tourism drives hotel stays, restaurant and retail activity and local job support in Cathedral City. City-specific bookings and tax receipts fund…
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