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Councilmember Jose Velasquez proclaims 'Figure It Out Agency Day' in Austin

Austin City Council ceremonial session · November 20, 2025
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Summary

Councilmember Jose Velasquez honored Figure It Out, a Latino-owned experiential agency founded in 2021, praising its founders and describing its growth and contribution to Austin’s cultural marketing and events.

Councilmember Jose Velasquez (District 3) presented a proclamation at City Hall recognizing Figure It Out Agency Day and praising the Latino-owned experiential agency for promoting Austin culture through event production, talent booking and creative campaigns.

Velasquez said the agency—founded in 2021 by Edward Castillo, Ricky Padilla and Daniel Jaime—has grown from a homegrown idea into a firm that expands Austin culture locally and beyond. He noted agency team members by name, called the organization a "proud staple" and read the proclamation declaring 11/20/2025 Figure It Out Agency Day in Austin.

A representative of the agency thanked the council, recalled the firm’s East Side beginnings and said the team will continue telling stories about Austin’s culture and community. The item was ceremonial; no policy votes or funding actions were recorded.