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Jackson County advances Expo and fairgrounds plans as Brew Fest discontinued
Summary
County staff briefed commissioners on Expo revenue and 2026 fair and rodeo programming, confirmed expanded parking and shuttle service, announced the Southern Oregon Brew Fest will be discontinued, and outlined steps to open the Multi‑Use Pandemic Response Center on Jan. 1, 2027.
Rob Holmbeck, Operations Manager for the Jackson County Expo, told commissioners Feb. 3 that the county is doubling down on sponsorships and digital marketing for the 2026 Central Point Wild Rogue Pro Rodeo while discontinuing the Southern Oregon Brew Fest.
Holmbeck said the Brew Fest “remains challenging despite sponsorships, and will therefore be discontinued.” He told the Board the Expo is exploring a partnership with a California company to host a large…
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