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Bellevue Parks unveils redesigned Activity Guide and reports strong newsletter engagement

Parks and Community Services Board · January 21, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Parks marketing coordinator Bridget Larson presented a redesigned Activity Guide (print and digital), an updated monthly enews and social-media approach; staff reported net growth after the redesign, high open rates and links to the CivicRec registration portal.

Bridget Larson, the department's parks marketing coordinator, presented a redesign of the Parks & Community Services activity guide and an update on digital outreach that she said aims to make program information easier to find and directly link to registration.

Larson described three main outreach tools: the printed and digital Activity Guide (redesigned to be age- and activity-based and translated for accessibility), a monthly enews…

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