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City hears wayfinding and brand‑kit presentation; $150,000 set aside for initial signage
Summary
City staff presented a new wayfinding brand kit developed with Hunt Design Group; banners are already installed downtown, and council heard estimates ranging from tens of thousands for small items up to $1 million for landmark gateways, with $150,000 earmarked for initial wayfinding.
City staff presented the proposed Santa Paula brand kit and wayfinding plan at the Feb. 4 council meeting and asked the council to file and receive the report.
Sammy Tapia, an ACC fellow working with the chamber and community development, said the project was developed with Hunt Design Group and drew inspiration from the city’s craftsman architecture, railroad heritage and…
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