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Commission approves moving Francis Field weekend to May and extends festival agreement through 2033
Summary
Saint Johns County Cultural Events presented 2025 Sing Out Loud metrics and asked to shift the Francis Field weekend from September to the third weekend in May and to extend the city agreement through 2033; commissioners debated hurricane risk, hotel occupancy data and a proposed rolling‑five amendment, then approved the requested contract modification (roll call 3–2).
Saint Johns County Cultural Events Inc. asked the commission for consensus to move the festival’s Francis Field weekend out of September (hurricane season) to the third weekend in May and to extend the city agreement for the Francis Field showcase through 2033.
Diana Markovitz, the nonprofit’s director of public relations and partnerships, reviewed 2025 impact numbers — the festival drew tens of thousands of attendees overall, including a Francis Field Live Wildly weekend that the presentation estimated brought 25,000…
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