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North Port to update citywide sponsorship policy, expand tiers and adjust presenting‑sponsor pricing
Summary
City staff proposed a revised sponsorship framework to scale with growing events, including new feature/amenity levels, a shortened renewal timeline, and raising presenting sponsor ranges; commissioners gave consensus to proceed and asked staff to return a resolution for review.
North Port commissioners on Feb. 2 gave staff consensus direction to move forward with updates to the citywide sponsorship policy that would add new sponsorship levels, cap sponsor numbers per tier, shorten the first‑right‑of‑renewal timeline and adjust pricing ranges for presenting sponsors.
Kim Lunsky, the community partnership and engagement manager, told the commission the policy has not been updated since its 2019 adoption (Resolution 2019‑R5) and needs revision to match the city’s growth: North Port’s population figure in staff slides rose from about 73,652 in 2019 to about 96,301 today and signature event attendance has increased (for example, the Poinsettia Parade and Festival attendance grew from roughly…
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