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Commission reviews brand strategy and proposed mission, vision and values
Summary
Communications staff presented a brand strategy informed by resident surveys and focus groups; the commission broadly supported the direction and asked staff to link the work to January strategic planning and to consider adding sustainability to the proposed values.
Communications Manager Jason Bartalone and Marketing and Engagement Manager Katia Sutherland presented the city’s identity refresh to the commission, framing the work as a values‑led brand strategy rather than a logo exercise.
Sutherland said the strategy is built from “23,000 datapoints” collected via surveys and focus groups and emphasized five community priorities: natural beauty, authentic character,…
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