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Catawba Riverkeeper seeks town support as Confluence works toward operating profits
Summary
Catawba Riverkeeper executive director John Searby told Cramerton commissioners that Confluence has not yet generated operating profit but expects future profitability, requested letters of support to secure grants and described ongoing marketing and rental efforts to expand programming.
John Searby, executive director of the Catawba Riverkeeper, told the Cramerton Board of Commissioners on Feb. 2 that Confluence has not yet produced an operating profit but that an operating‑grant requirement calls for profit‑sharing if net profits occur and he expects that to change in time.
Searby said Confluence is using Google ads, paid search‑engine optimization and event‑based email capture to increase attendance and sales. He told commissioners the organization may need occasional letters of support from the town to secure grant funding and that increased activity will let Confluence “put it back into programs.”
Commissioner Kincaid asked whether programs awaiting grant funding — including youth music lessons — could start sooner with town help; Searby said letters of support and town ideas for activities would be helpful. Commissioner Ramsey acknowledged public remarks that the town had “paid for a bar,” and urged more public education about Confluence’s broader programming so citizens understand what the space offers.
Mayor Pro Tempore Neeley and other commissioners described recent events at Confluence and emphasized outreach to broaden public awareness. Searby noted there are rental opportunities for events and staff will continue to pursue grants and marketing to build earned revenue.
The board did not take action on Confluence at the meeting; the item was presented as a mid‑year progress update required under the grant agreement with the organization.
