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RISD staff outline $400K–$500K marketing proposal to recruit students; 75 new students would cover a $450K campaign
Summary
District staff presented results of an RFP and a proposed awareness campaign to recruit, retain and recover students; vendors estimated a first‑year investment of $400,000–$500,000 and staff said a $450,000 effort would need about 75 net new students to break even on local revenue.
Doctor Heller and the strategy and engagement team presented an RFP summary and an "RISD is the 1" awareness campaign aimed at recruitment, retention and recovery amid a changing enrollment marketplace that now includes increased competition, charters, private schools and educational savings accounts. Staff said seven firms responded to the RFP and that a typical first‑year investment…
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