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Irish Festival posts record recovery; council approves 2026 pricing and VIP changes
Summary
Staff reported a 10% attendance increase and a 24% revenue increase for the Dublin Irish Festival, with sponsorship and beverage revenue driving improved cost recovery (101%). Council approved the recommended 2026 ticketing and VIP-club adjustments and asked staff to continue marketing and consider security/volunteer support for late-night hours.
City staff presented the Dublin Irish Festival 2025 annual report and proposed the 2026 ticketing and VIP policy framework. Staff highlighted a 10% increase in attendance and a 24% increase in revenue relative to the prior year, which yielded a cost-recovery rate exceeding 100% for the first time since 2017. Sponsorship cash increased (reported $365,000…
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