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GET marketing ramps up CTV and SMS; State Investment Board reports strong returns as committee considers faith‑based investment RFI
Summary
Marketing and investment managers told the WA529 committee about new SMS and CTV tactics, improved accessibility compliance, and Q4/2025 investment performance: total market value near $1.9 billion and a one‑year return around 14%. Staff also summarized three RFI responses on faith‑based investing and will move toward an RFP with market‑demand research.
Program and investment managers briefed the WA529 GET Committee on March 18 on marketing initiatives, operational fixes and investment performance, and discussed next steps for evaluating faith‑based or values‑aligned investment options.
Roger O’Connor, GET associate director for marketing and communications, told the committee the program was close to launching an event‑based SMS notification service for account owners and has completed accessibility fixes on the WA529 website to meet an April 26 compliance deadline. O’Connor highlighted a move toward digital channels and said the GET team tested a promo code system and incentive promotions. “For the first three months of the enrollment year … we’ve driven more than 46,000 visits to the WA529 website with more than 12,000…
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