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Jonesboro unveils 'Gojo' transit brand, unveils mobile app and route expansion plans
Summary
City officials introduced the city's rebranded transit system, "Gojo," demonstrated a new 'Let's Gojo' mobile app and outlined hiring, additional routes, shelter installations, ADA accommodations and a tap-to-pay fare rollout scheduled to begin in April.
The Jonesboro City Council on Wednesday heard a multi-part presentation on the city's newly rebranded public transit system, "Gojo," including a live demonstration of the agency's new mobile application and plans to expand routes and passenger amenities.
The mayor opened the special presentation by thanking transit employees for their service and announcing the new brand. Lee, a transit staff member who led the rebrand effort, told council the goal is to make the system more visible and clearly tied to Jonesboro so residents immediately recognize buses, shelters and transit information as city services.
"Public transportation is not intended to serve only a small segment of the population," Lee said, arguing the new brand will help connect riders with jobs, schools and healthcare.
Ryan Brazier, the…
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