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Tourism commission approves draft Explore Oro Valley budget; staff reports lodging-tax collections down about 20%

Oro Valley Tourism Advisory Commission · March 16, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Tourism Advisory Commission approved the draft FY 2026'027 Explore Oro Valley budget after staff outlined a shift from planning to implementation, with marketing and operational line items highlighted; staff also reported lodging-tax collections are down about 20% year to date.

The Oro Valley Tourism Advisory Commission voted March 16 to approve the draft FY 2026'027 Explore Oro Valley budget, moving from plan development to implementation-focused spending that emphasizes marketing, digital assets and event support.

Tourism staff told the commission that one-time plan and website development expenses (roughly $170,000'$175,000) are largely complete and the new budget focuses on marketing and…

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