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After debate on assumptions and scope, Oro Valley council directs staff to refine leisure travel plan
Summary
Council voted 4–3 to send the draft Leisure Travel Management Plan back to staff and the Tourism Advisory Commission for clearer project scopes, costs, ROI estimates and KPIs after members questioned capture‑rate assumptions and large lodging projections.
After extensive questions about assumptions and measurable outcomes, Oro Valley’s Town Council voted 4–3 on March 18 to send the draft Leisure Travel Management Plan back to staff and the Tourism Advisory Commission for more specific project descriptions, cost estimates and return‑on‑investment projections.
Community & Economic Development Director Paul Melcher summarized the Tourism Advisory Commission’s rankings of 20 recommendations from the draft plan and said the TAC identified "revitalize Oro Valley parks facilities to enhance tourism serving…
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