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Port Richey City CRA board narrows branding and wayfinding options, asks designer for refinements
Summary
The Port Richey City CRA board reviewed logo and tagline concepts from the city's branding consultant, favored the 'Gateway to the Gulf' tagline and asked the designer to return with refined options combining a stilt house, pelicans, wave/horizon and bolder 'Port Richey' lettering for signage and public engagement.
Port Richey City’s Community Redevelopment Agency board reviewed a packet of branding and wayfinding concepts from the city’s consultant and directed the designer to refine the top options.
The consultant presented four leading concepts and several alternative variations; the board repeatedly favored the tagline “Gateway to the Gulf” over “Little City by the River” and asked staff and the consultant to produce a set of refined options that combine favored elements—a stilt house, pelican imagery, a subtle wave or…
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