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Discover the Palm Beaches presents 2024 visitation numbers and tourism master plan progress
Summary
Discover the Palm Beaches told the Boca Raton City Council it recorded roughly 1.35 million visitors to the city in 2024, outlined a hotel pipeline of six projects totaling close to 1,000 rooms and previewed a June visioning workshop for a countywide tourism master plan.
Discover the Palm Beaches delivered updated visitation and development figures to the Boca Raton City Council during the April 7 workshop.
Gustav Weibel, senior vice president of research, said Boca Raton attracted about 1,350,000 visitors in 2024, a nearly 4 percent increase from 2023, and that the city’s 3,335 hotel rooms saw a modest rise in room nights sold. He noted the Boca Beach Club’s partial…
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