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Board approves voluntary reflective address sign program to speed emergency response
Summary
Nags Head approved adding a voluntary reflective residential address sign program to the town fee schedule at $30 per sign; staff said the signs will help emergency responders locate addresses more quickly and can be self‑installed or installed by department personnel.
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The Nags Head Board of Commissioners voted Jan. 7 to add a voluntary reflective address sign program to the town fee schedule, approving a $30 charge per sign to be offered to residents for better nighttime and poor‑weather address visibility.
Fire/EMS leadership pitched the program as a public‑safety measure to reduce response times. Chief Wells (S8) said the signs are highly visible, reflective and intended to let responders “locate the address and then to get to the scene” more quickly; the program will be voluntary and cost‑neutral over time. The department will offer both self‑installation and installation by staff to encourage uptake.
Board members discussed outreach options including property managers, homeowner associations and contractor networks; one commissioner suggested firefighters installing signs at neighbors’ homes could spur broader participation. The board approved adding the fee to the fee schedule by motion and voice vote.
Why it matters: staff said seconds count in medical emergencies and that clearer house numbering can reduce response time in parts of town where house names and nonstandard signs obscure actual addresses. Chief Wells described a plan for public education, web‑based ordering and targeted outreach to South Nags Head and property managers.
Quote: “With every public safety program, you should be hearing two specific factors, time and outcome. The quicker that we can put the proper amount of trained responders on an emergency, the better the outcome,” Chief Wells said.

