Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Signs And Signage topic
No spam. Unsubscribe anytime.
Dealership sign waiver for 'Genesis of Manchester' tabled after board requests smaller sizes and street renderings
Summary
The board tabled a request by Genesis/Harvey Signs for multiple nonconforming signs at 213 South River Road, asking the applicant for smaller‑size options, a wider monument base, renderings from the road and clarification about illumination and directional signage. The item is scheduled for Nov. 3.
Harvey Signs asked the Bedford Planning Board to waive several performance‑zone sign limits for a proposed Genesis dealership at 213 South River Road. The application proposed a double‑sided monument sign, directional signage and a total of about 72 square feet of wall signage that exceeds the performance‑zone standard.
Representative Mike Harvey said the package "is in harmony with other modern automotive dealership signage and consistent with the Genesis brand" and that internal illumination would be limited to logos and letters. Board members pressed for renderings that show how the signs would appear from South River Road, asked whether a wider base could make the monument sign appear more "monument" than pylon, and discussed removing the Genesis logo from directional signs that can be issued administratively.
Chair Hal Newberry said the proposed monument and wall signs "is probably a reasonable solution" given site visibility, but other members urged the applicant to come closer to the dimensional standards or provide a traffic/visibility rendering. The board voted to table the waiver request to the Nov. 3 meeting and asked the applicant to return with smaller size options, clarifying renderings and a letter explaining brand constraints and illumination specifics.
