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Commission denies conditional use permit for proposed TR Cruz Auto over off‑site parking and enforcement concerns

Kenosha Plan Commission · January 8, 2026
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Summary

The Kenosha Plan Commission voted to deny a conditional use permit for TR Cruz Auto after commissioners flagged lack of coordinated plans for an off‑site parking lot, questioned the business plan’s viability and warned that conditional use permits can be difficult to enforce and rescind.

The Kenosha Plan Commission voted to deny a conditional use permit for TR Cruz Auto at 5514 22nd Avenue after commissioners said the proposal relied on an undeveloped, across‑street parking parcel that lacked submitted plans and raised safety and enforcement concerns.

Jose Blanco, representing TR Cruz Auto, told the panel he was speaking on behalf of Tiara Cruz and described the plan for vehicle sales and site improvements. Maria Ramirez, speaking on behalf of the neighboring property owner, said the applicant had submitted a parking‑lot permit that was still under review and described an intended nine‑space lot with two solar lights.

Planning staff told the commission the application had been deferred from December so the owner could appear and that staff had no coordinated plans for the adjacent parcel across 22nd Avenue. Staff recommended approval subject to conditions but flagged that the commission had not received a complete application tying both parcels together.

Several commissioners said the proposal appeared fragmented. Chair (voice 3) noted the two sites were “not really in sync” and urged caution. Another commissioner questioned the applicant’s business plan and profitability estimates, saying the numbers did not appear to support sustainable operations. Commissioners also warned that once a conditional use permit is issued it can be “very, very difficult” to remove even if violations follow.

After debate over a possible 60‑day deferral to allow coordination, a motion to deny the permit was made and seconded. The commission voted to deny the conditional use permit for TR Cruz Auto.

The denial leaves the applicant able to reapply with coordinated plans showing how the two parcels will function together and with clearer documentation of parking, traffic circulation and site improvements. The commission’s staff summary said it will continue to review any future submissions and work with applicants to bring a complete package forward.