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Davis County unveils 2026–2030 "Discover Davis" plan to boost tourism and group business

Board of Davis County Commissioners · March 10, 2026

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Summary

Deputy Director Jessica Merrill presented the Discover Davis 2026–2030 strategic plan emphasizing a new mission, five pillars focused on group business and destination experiences, and highlighted national‑qualifying events including a new BMX venue and a planned Valhalla series.

Deputy Director of Tourism Jessica Merrill presented Davis County’s Discover Davis Strategic Plan for 2026–2030 at the March 10 work session, describing a new mission and five strategic pillars that emphasize authentic experiences, brand strengthening and economic impact for county residents.

Merrill said the office will focus on…

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