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Assembly panel advances bill to ban individualized "surveillance pricing" by retailers
Summary
AB 2,564 would prohibit retailers from using personal data collected by electronic surveillance to set individualized prices for goods; sponsors said the bill preserves traditional discounts while opponents warned of compliance burdens and unintended effects on loyalty programs.
The committee advanced AB 2,564, which would prohibit "surveillance pricing" — the practice of using data collected through electronic surveillance to set individualized prices or discounts for consumers. Author Assemblymember Ward and sponsoring advocacy groups argued that opaque pricing algorithms can discriminate against lower‑income shoppers and that the bill narrowly carves out longstanding discounts for veterans, seniors and other…
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