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Visitor counts and Gator Chateau revenue rise; rate changes tabled as marketing ramps up
Summary
Visit Jefferson Davis Parish reported higher April–May 2025 visitor counts and year-over-year increases in Gator Chateau sales; the commission tabled a decision on program rates and heard marketing reports on social platforms and upcoming festivals.
Jefferson Davis Parish tourism staff reported higher visitation and markedly increased Gator Chateau revenue for April–May 2025, while commissioners tabled a discussion of attraction pricing and heard a marketing update on recent promotions.
According to the minutes, visitor counts rose from 5,182 in April 2025 to 5,308 in May 2025; billboard impressions rose from 808 to 987 and reported nights spent in the parish increased from 3,227 in April to 3,841 in May. The Gator Chateau reported sales of $33,323.15 in April 2025 and $31,009.68 in May 2025, compared with $16,992.00 and $15,624.00 in the same months of 2024. Commissioners…
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