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KTUA kicks off La Verne parks and recreation master plan, seeks resident input
Summary
KTUA consultant Jacob Malone presented the City of La Verne’s parks and recreation master plan kickoff, reporting 19 parks (about 100–120 acres), a park level-of-service near the general-plan target (3.7 vs. 4 acres per 1,000 residents), and an outreach program including a 5,000-address statistically valid survey and summer pop-ups.
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Jacob Malone of KTUA presented the kickoff workshop for the City of La Verne’s parks and recreation master plan, outlining the team’s inventory, analysis approach and public outreach strategy.
Malone said the team visited every park in La Verne and counted 19 park sites totaling roughly 100–120 acres of open space. “You are doing phenomenally,” he told the audience, noting the city’s park level-of-service is about 3.7 acres per 1,000 residents compared with the general-plan guideline of 4 acres per 1,000.
The finding means La Verne—using the consultant’s calculation—would need roughly 38 additional acres to reach the 4-per-1,000 guideline, Malone said. He cited population figures from the Southern California Association of Governments showing about 31,000 residents today and a modest rise to roughly 32,000 by 2035, so the team expects only slight demand growth over the plan horizon.
Why it matters: the master plan will guide parks investments, programming and maintenance for the next decade and provide an evidence base for decisions about land, facilities and budgets.
Malone described the project’s technical approach: fieldwork (photographing and inventorying playgrounds, shelters and courts with a mobile app), mapping of access using half-mile “travel-shed” buffers, and separate analyses for playgrounds, sports fields and aquatic/indoor facilities to reveal service gaps.
He described outreach steps the team will take this summer and fall. The first mailed wave of a statistically valid household survey will go to 5,000 randomly selected addresses; that data will be combined with open online outreach, focus groups (youth, seniors, sports groups) and in-person pop-up booths at community events including the Fourth of July fireworks and a Sunday concert on Aug. 10. The project website (cityoflaverne.org/prmp) will host updates and the team plans a drawing of three gift cards to encourage survey participation.
Malone said the team will compile and scan community input into an appendix for the final report and return in the fall with draft recommendations for public review. Nicole Houston, who Malone identified as working on the project on behalf of the city, helped schedule group interviews and other engagement.
The presentation closed with a brief Q&A and a technical note that the meeting was recorded and will be made available online. The project team emphasized that community feedback this summer will feed the draft recommendations the city reviews in the fall.

