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MetroCrest Area Chamber outlines rebrand, programming and regional focus to Carrollton council
City Council of Carrollton · February 3, 2026
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Summary
Michael Gallups, president/CEO of the MetroCrest Area Chamber, presented the organization’s rebrand to emphasize service across Addison, Carrollton and Farmers Branch, highlighted small-business programs and workforce initiatives, and said Carrollton comprises about 37% of membership.
Michael Gallups, president and CEO of the MetroCrest Area Chamber, told Carrollton’s council on Feb. 3 that the chamber has rebranded to MetroCrest Area Chamber to reduce confusion about its scope and to modernize its logo and color scheme.
Gallups said the chamber still serves…
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