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Wildflower festival briefing: council hears survey results, budget pressures and changes for 2026
Summary
Parks & Recreation staff reviewed survey findings (1,885 responses), programming and scheduling changes for Wildflower 2026, and budget challenges driven by rising entertainment fees and logistics; council debated strategies to increase ticket revenue while limiting cost growth.
City staff presented a detailed update on the Wildflower Arts & Music Festival on March 23, sharing survey results, programming changes for 2026 and an overview of budget pressures that have widened the festival’s subsidy gap.
Yvonne (Parks & Recreation) and Diana Lawrence (Superintendent of Community Events) said staff launched a citywide survey in January that produced 1,885 responses and confirmed that live music, the marketplace and food experiences…
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