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La Crosse committee considers videos, counters and pop-ups to broaden support for bike and pedestrian projects
Summary
Committee members discussed using short videos, local event demonstrations, counting technology and targeted messaging to reach residents who are not already bike advocates; staff estimated a modest counter budget and raised legal/privacy considerations for video counting.
At the Dec. 9 Bicycle History and Advisory Committee meeting, members spent significant time on outreach strategies to help La Crosse residents understand the benefits of bike lanes, sidewalks and shared-use paths.
The committee reviewed an example Minneapolis video and resources used by Milwaukee for project pages and engagement. A committee member suggested using the Cameron Park Farmer's Market or a festival…
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