Lifetime Citizen Portal Access — AI Briefings, Alerts & Unlimited Follows
Council weighs branding, city polos and a push to strengthen tourism marketing
Loading...
Summary
Council members discussed ordering council-branded apparel and increasing coordinated social-media and Visit Oconee promotion; staff said Visit Oconee’s $2,500 printing budget funds visitor guides and Kylie now manages the city Facebook account.
Council members discussed a modest branding push — including council polos and button-down shirts — and ways to better tell Westminster’s story through social media and coordination with Visit Oconee.
A Committee member (S2) said wearing a consistent polo or button-down at regional meetings would help present a professional image and offered to pay for their own apparel if necessary. “I want people to identify me as associated with Westminster,” the member said.
Moderator (S3) said the city’s social-media responsibilities are now centralized with Kylie, who can cross-post to department pages, while the police and fire departments maintain their own accounts. The moderator added that Visit Oconee operates with a roughly $2,500 budget for printed visitor guides that the city supplies to visitors at city hall and elsewhere.
Committee members proposed a simple production approach—non-itchy polos and pins—and volunteers to collect options and handle ordering. One council member offered to produce short promotional videos and to help schedule routine posts, and speakers discussed setting a goal (for example, one post per week per department) to maintain an ongoing narrative in the community.
Speakers emphasized that routine, consistent communication matters because outside audiences otherwise form impressions based on other voices. The discussion closed with volunteers identified to pull together apparel options and social-media coordination.