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Committee approves up to $120,000 in air service incentives; appoints new airport director
Summary
The committee amended the airport operating budget to allow up to $120,000 in air service incentive spending (for marketing and temporary fee waivers) as Allegiant seeks to start service; it also approved the appointment of Lauren Kos as director of La Crosse Regional Airport, effective Feb. 13, 2026.
The Finance & Personnel Committee on Feb. 5 approved two airport-related items: a budget amendment to support air service incentives and the appointment of a new airport director.
Director Koss explained the air service incentive program and said Federal Aviation Administration rules permit certain limited incentives such as temporary waivers or reductions in landing fees, terminal rent and an airport-managed marketing fund. "Our incentive program…
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