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La Crosse Center cites record wrestling attendance and strong digital ad performance as bookings pick up
Summary
Sales and marketing staff reported 10 events and about $236,000 revenue in February, record wrestling attendance, strong Google and Meta ad click-through rates, and bookings that increased after a waterfront venue closure.
Sales and marketing staff told the board the La Crosse Center had an active February—10 events, about $236,000 in built-out revenue and more than 16,500 visitors through the building—and highlighted strong digital-ad performance and booking momentum.
The sales presenter (S2) said the sports show drew more than 7,000 people and that the wrestling tournaments produced record attendance after expanding team fields. "We set a record for the wrestling... Attendance…
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