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Pleasant Hill highlights night market, farmers market and tourism partnerships; Osaka Market now targeted for early fall opening
Summary
Staff reported strong regional draw from the night market (estimated 800–1,000 attendees per event) and proposed a year-round Saturday farmers market; Visit/marketing staff outlined tourism partnerships for World Cup and hotel-package efforts while noting hotel product limits in the city.
Staff described several successful event-activation strategies and wider tourism outreach at the March 18 Economic Development Committee meeting.
Brett Street said the night market — created with resident and diversity-commission input — drew roughly 800–1,000 visitors per Friday-night market, engaged about 50 vendors and earned an external award. He recommended continuing event programming and expanding marketing to spread benefits across…
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