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TIDE Academy principal and district staff outline recruitment gains and why small‑school staffing raises costs
Summary
TIDE staff described a post‑pandemic recruitment turnaround—open‑enrollment requests rose about 64% after a 2023 revamp—and district HR explained why small schools like TIDE require more per‑student staffing, showing many existing classes well below the 27.5:1 funding ratio.
TIDE Academy leaders and Sequoia Union staffing officials told a community webinar that sustained recruitment efforts produced meaningful increases in interest but that the small‑school model creates unavoidable per‑student costs.
"We revamped all of our marketing and recruitment materials and processes…and the number of open enrollment requests increased by 64%," Principal Simone Kennel said, describing growth after a 2023–24 recruitment overhaul that included shadow programs, additional in‑person events and bilingual outreach materials.
Kennel said the school's location, reliance on district transportation and…
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