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BZA approves 15.5‑foot monument sign for Golden Motors after visibility concerns
Summary
After hearing that county‑required vegetation and business inventory often block the existing sign, the Board of Zoning Appeals approved a maximum 15.5‑foot monument sign for Golden Motors instead of the 20‑foot height requested.
The Lexington County Board of Zoning Appeals approved a reduced sign‑height variance for Golden Motors at 80 Weave Drive, authorizing a maximum monument sign height of 15.5 feet.
County staff presented renderings and aerial photos showing the existing 10‑foot sign and multiple alternates (12 feet, 15.5 feet, and 20 feet). Flagship Signs, appearing for the applicant, said county‑required street‑front vegetation combined with the dealer’s inventory frequently obscures the sign when approaching from Irmo toward the dam, and that the 15.5‑foot option would likely clear the vegetation without granting the full 20‑foot maximum.
Board members discussed the site’s elevation and the potential for a taller sign to intrude on the corridor; several members said they were hesitant to approve a full 20‑foot height and favored an intermediate option. A motion to approve a maximum 15.5‑foot sign was made and seconded. Roll call recorded each member in favor and the motion passed.
Staff noted the permit will remain subject to display‑area and digital‑message requirements and that additional changes—such as lighting or base treatment—would be evaluated if proposed later.
The board’s approval balances applicant visibility needs against members’ caution about tall signage on the scenic corridor.
