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District adviser says bond survey shows majority support but voters are tax‑sensitive
Summary
Isom Advisors presented a bond‑feasibility overview and survey to the Gilroy Unified School District board, reporting 411 likely‑voter responses and 69% support for the presented ballot paragraph; the firm warned support falls as proposed tax rates rise and recommended further community outreach.
John Isom of Isom Advisors told the Gilroy Unified School District board that a telephone survey of 411 likely voters produced a favorable baseline for a potential school bond measure but showed sensitivity to tax rates.
The consultant said the sample produced a margin of error of about 4.8 percentage points and that, when read a long ballot paragraph describing a proposed bond (the exact language used in the survey), 69% of respondents said they would vote yes, 22% said no and the remainder said it depended. "If the election were held today, 69% of the voters said they'd vote yes," Isom said.
Isom described the district's…
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