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Vancouver School District staff report sharp gains in digital outreach, outline website and translation work
Summary
Communications staff told the board the district's strategic‑plan communications efforts produced specific engagement gains — including 2,300 superintendent‑finalist video views, a new budget page with roughly 2,600 visits and ParentSquare contactability at about 99% — and outlined a website redesign and translation gaps to address.
Jessica Roberts, the district’s executive director of communications, told the Vancouver School District board that the communications team has tracked measurable engagement tied to the strategic plan and is pushing to make district information easier for families to use.
Roberts said the district’s superintendent‑finalist videos drew about 2,300 views and that a district budget page launched in mid‑January has seen roughly 2,600 visits. “ParentSquare benchmark for families being contactable…they think you’re a success if you have 93.8% of your families who are contactable. In our school district, 99% of our families are contactable,” Roberts said, citing…
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