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Aurora‑area tourism bureau outlines Oswego marketing results, proposes $37,000 co‑op for 2026–27
Summary
At the March 3 Committee of the Whole, the Aurora Area Convention & Visitors Bureau presented Oswego‑specific marketing results—millions of impressions, an estimated $2 million economic impact—and proposed a $37,000 municipal co‑op budget for fiscal 2026–27; trustees asked for clarifications on metrics and funding for communities without hotels.
Representatives of the Aurora Area Convention & Visitors Bureau presented Oswego‑specific marketing outcomes and a proposed $37,000 municipal co‑op budget at the Village of Oswego Committee of the Whole meeting on March 3, 2026.
Court Carlson, speaking for the bureau, said Oswego is included in AACVB regional marketing and sales initiatives and that the organization’s destination analytics (July 1 to Jan. 13) showed about 320,000 visits to destination web properties, roughly 70% of visits coming from outside Illinois. “Oswego is included in all of our marketing and sales initiatives,” Carlson said.
James Cardes, identified in the meeting as AACVB director of marketing, outlined results from the village’s municipal co‑op campaign. Cardes said the bureau uses a 40/60 split of hotel revenue collected by the village to fund a tailored marketing plan. For the 2024–25 campaign AACVB projected a $26,000 local split but reported spending about $40,000; campaign outputs included 3.8 million…
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